Our Story

Founded in 2021 post pandemic, Aimra’a is a jewellery brand which offers range of jewellery that are modern, boho and classic. The name Aimra’a is an Arabic word for Women.
Started by mother daughter duo Tasneem and Neha Khan, the brand originated on finding the classic and timeless heirloom pieces. Working with the local artisans from across India, Aimra’a aims to create and curate high-quality jewellery products without compromising on designs.
Tasneem Khan, the creative brain, comes with 28 years of corporate and sales experience whereas Neha Khan, the business brain, comes with a degree in journalism and 7 years of experience in fashion industry. Quality being the focus, Aimra’a provides the range of jewellery in Real Glass, German Silver, Upcycled Afghani Designs and 22k Gold Plated Collection.
Oscillating between Minimalism and Maximalism, each jewellery piece from Aimra’a pays an ode to the colourful free spirit of women. While some of pieces are one of a kind and created from upcycled and hand picked vintage afghani jewellery, the range of Noor collection which is glass jewellery gives the freedom to choose from the wide range of real glass and colourful yet timeless pieces. German Silver pieces from Rozana collection are for everyday styling while Zoon is a heritage range of jewellery with minimal and intricate designs in 22K gold plated range.
 Aimra’a creates collection in small batches and works on made to order model from their in-house studio in Ahmedabad and ships across India.